In today’s marketing and sales scenario we see lot of information flowing between the buyer and seller. Sheer quantity and quality of data available helps in better buying decision. As more and more people, companies , organisations come online , the new ways to interact and make profound decisions are found.
Inbound marketing is one such channel. In simple words inbound marketing is advertising your company using content marketing tools like blogging, ebooks, whitepapers, social media marketing, , online videos,SEO, podcasts.
This method is in complete contrast of traditional marketing methods like cold calling, email marketing , telemarketing etc. Inbound marketing tends to draw attention to company and helps find easy information about company.

Inbound Marketing: Tool or Tactic?

by Pardot.
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