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Hello all, This is my post after many days. I made a simple SWOT analysis of Microsoft corp. You can check out the Microsoft presentation or the important points below.
Strengths • Powerful and renowned brand name. • Diversified product portfolio. • Ranked among Fortune Top 50 (2010) with the revenue $58.437 billion. • Product development is rapid and innovation factor is high. • Rules computer software industry for being at the top. • Strong impact with product line of diverse field
Weaknesses • Dependent on hardware manufacturers to preinstall the MS OS. • Level of sales is falling regarding the OS and server softwares. • Organizational structure is not satisfactory regarding the 5 layer management and red-tapism. • Insignificant presence regarding the wireless market. • Prone to targeted software virus attacks and needs constant patches
Opportunities • Global touch using internet will be a lot cheaper to devise its applications. • Microsoft should invest heavily on applications and consider the mobile market as a new advancement. • Emerging markets in many countries show strong willingness of the consumers to buy PCs • Strategic tie-up with Nokia can change the game in mobile segment. • Windows 8 and gesture based computing can be key development area • Office products still does not have large scale replacements and new technology like office 365 can bring enough cash
Threats • Giants like Google, IBM, Apple and Oracle are having their own prebundled applications on their systems which reducing the market share of MS. • Linux being an open source is yet another major competitor that is threatening the position that MS has in the market especially the desktop market. • Innovative mobile devices that are substituting the personal computers. • The recent recession in the US slowed down the PC industry. • Technology life cycle is growing shorter day in and day out • Piracy is a major issue that has and still threatens the revenue stream of application developing firms.
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